Guides
Lookalike face matches: what a side-by-side photo test really shows
Run a repeatable side-by-side lookalike face match test: control angle, light and expression, score five features, and see where lookalike claims stop matching.
Topic
celebrity lookalikes
Rules
FTC and USPTO rules on celebrity lookalike ads, what applies
Celebrity lookalikes in US ads face FTC endorsement and impersonation rules, plus USPTO likeness trademark limits. Here is what applies to brands.
Costs
How do Nashville and Austin tribute circuits pay lookalikes?
Celebrity lookalikes on the Nashville country tribute circuit and Austin festival bookings earn different rates, under different venue and contract rules.
Rules
US right of publicity law for celebrity lookalikes in California, New York, Nevada, Florida and Texas
What US right of publicity law allows for celebrity lookalikes in California, New York, Nevada, Florida and Texas, including post-mortem rights and ad rules.
Guides
Why your brain is primed to spot celebrity lookalikes everywhere
Celebrity lookalikes come from a face system built to confirm the familiar fast. What belongs to the person, what belongs to the photograph.